News and updates

6 September 2021

Q&A with Roffey Homes Managing Director

At 15 storeys high, Bayside Apartments is the latest collection of outstanding homes from award-winning developers Roffey Homes. A milestone development in the regeneration plans of Worthing (which started to take shape back in November 2017), and now, just over three and a half years and a global pandemic later, the finishing touches are being made to this eye-catching landmark.

Earlier this month, we were able to spend a few minutes strolling along the beach with Roffey Homes Managing Director Ben Cheal and thought we'd take the opportunity to ask him a few questions…

Q: Bayside Apartments is Roffey Home’s largest development to date, were you specifically looking for a sizeable development or was it an opportunity which arose that you couldn’t turn down? 

“It was very much about the opportunity of developing the site due to its unique location with the views to the east all along to the Seven Sisters and the fact that there isn’t a road between Bayside and the beach.

“The size just developed out of what we felt the site could take, bearing in mind its location and the aim of the Council for Bayside to become an Eastern Gateway site. The tallest element of the scheme makes it a special marker in the town.” 

Q: What was it that drew you to choose this particular location to develop? 

“Having the opportunity to create a bespoke development that offered unrivalled views, coastal living, close to the town centre, shops, bars and restaurants was what drew me to the Bayside site.” 

Q: How do you go about transforming what was a derelict building into something that sets the property apart and make it stand out? 

“There was quite a bit of creative thinking that went into this one! I employed a great team of architects and gave them a clear brief about what my vision was for the site.”

Q: What do you feel defines Bayside Apartments and sets it apart from other luxury developments? 

“There are four things that make this an incredible place to live. Firstly, its location. You can walk out of your apartment and you're immediately on the beach.

“Secondly, the architecture. They’re a talented team at Allies and Morrison architects, they’ve created beautiful lines that complement the surroundings.

“The facilities are next. We wanted to add an extra touch of luxury, so built a private heated pool for our residents, with the sea as the backdrop. We’re also delighted that MasterChef winner, Kenny Tutt, will be joining us on 4th September when he opens his latest restaurant, Bayside Social

“Finally, it’s the views. You can see for miles in all directions; all along the coast, watch the changing tides, sun rises and sunsets, and to the north is the South Downs aptly known as an Area of Outstanding Natural Beauty.”

Q: Where did the design and inspiration for Bayside come from? 

“We wanted to create something that was ‘of Worthing’. We carried out plenty of research and wanted to respect the lines of Brighton Road and New Parade.

“We wanted a development to fit with the context of the town and enrich its urban character. To create quality homes that provide a beachfront public space that helps invigorate this part of the beach and promenade. Having a ‘greener approach’ to energy supply via a central boiler to provide residents with a more sustainable and affordable heating and hot water supply was also important to us.

“I would love to take the credit for the design, but it is really all down to the architects and their expertise.”

Q: What has been your biggest challenge with the development, and how did you overcome it?

“Every major construction project comes with challenges – especially when you throw a global pandemic into the mix. It is a technically difficult building to construct, so we required experienced contractors from out of the area to ensure the highest build, finish and skillset were utilised.”

Q: What are you most proud of at Bayside? 

“Persevering with obtaining the required planning permission and delivering it through an exceptionally difficult period of time - and just about managing to stay sane!”

Q: How are the residents enjoying their new homes? 

“All our Bayside residents have given really positive reviews of their new homes, which is great to hear. There is a real sense of community starting to build, which will only get stronger as the development matures.

One lady I spoke to said she feels like she is forever on holiday and that when she has friends over to visit, they don’t want to leave!”

Q: Why should someone buy a Bayside Apartment? 

“All of our developments are bespoke, individually designed to their location, and built by our expert team who take immense pride in their work.

“If you are considering buying a Bayside Apartment, then make sure you come and see it for yourself as it’s not until you see the finish, experience the ambience and take in the views that you can see how special Bayside truly is – there are only 5 apartments left now too!” 

Q: What’s next on your list? 

We’ve just started the next phase of building work at The Tate Residences, which overlooks the Sussex County Cricket Ground in Hove and we’re also breaking ground at Calista on Worthing seafront.

I’m really confident that our developments will be the catalyst for further investment in Worthing.


November 2021

Baby Elephant has been given his forever home at Bayside Apartments

September 2021

Celia and Michael’s Bayside Moving Story – We’re In!

Paul and Al’s Bayside Moving Story – We’re In!

Q&A with Roffey Homes Managing Director

August 2021

Richard and Karen’s Bayside Moving Story – We’re In!

Gerry and Patricia’s Bayside Moving Story – We’re In!

Andrea’s Bayside Moving Story – I’m In!

April 2021

Things are getting ‘Social’ at Bayside Apartments

February 2021

One hundredth sale completed at Bayside Apartments

September 2020

FAQ’s for Bayside Apartments

Help to Buy now available at Worthing’s iconic Bayside Apartments

March 2020

#BaysidesBigPicture Competition – we have our winners!

January 2020

Photography Competition: Bayside’s Big Picture

November 2019

Bayside moving story - Sam and Hazel

October 2019

Topping out ceremony marks milestone for Bayside

September 2019

Bayside Horizon - Luxury living for less than you think

Bayside moving story - Stephen and Sarah

August 2019

Bayside moving story - Gerry and Patricia

July 2019

Bayside moving story - Phil and Sandy

6 reasons why moving out of London to Worthing is a great idea

June 2019

Roffey Homes win coveted South East Award

Bayside Buyer Moving Story – Robert and Jacqueline

May 2019

Sales at Worthing’s iconic development site reach 60% as progress ramps-up

April 2019

Top honour as Worthing Named Pier of the Year 2019

Imagine Living Here

March 2019

Sunshine brings incredible views from the Bayside development

February 2019

Local children brighten up the Bayside development with their artwork

Bayside Moving Story - Sue & Wayne

January 2019

Bayside Moving Story - Kris & Krystyna

November 2018

Name the Crane competition – We have a winner!

October 2018

Competition: Help Us Name Our Two Cranes

50% of Worthing’s most iconic new development sold, two years before launch

July 2018

‘Fruit whacking’ on Worthing beach

March 2018

The sky’s the limit at Worthing’s iconic new seafront development

February 2018

Jumbo discovery at Bayside

December 2017

Seafront Development in Worthing is underway

What can you expect from the Bayside Apartments on Worthing seafront


The new Bayside website will be launching in early Spring 2018 but for exclusive updates and news on the development before then and to be one of the first to receive the Bayside brochure, register your details to join our priority contact list.



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